One of their many song and dance videos, many of Gee's dance moves are based on aegyo. A famous example of that exaggerated cuteness is the Girls' Generation music video for " Gee", which features much use of hands pointing at, touching and framing the face when showing the girls in turn. This style has grown in popularity since then. The higher-registered girl voice popular in girl groups in Korea has been dominant since the first successful female k-pop group S.E.S. The word is often translated as " cuteness" in English, and can be compared to the Chinese concept of sājiāo ( 撒嬌), or the Japanese concept of kawaii.Īegyo plays a huge role in South Korean popular culture, especially in idol girl groups. Aegyo can also display closeness with others, which can possibly bring people together. However, it is not uncommon for everyday people to behave in such a way, and is widely used as an expression of affection towards loved ones, family, and friends. Aegyo literally means behaving in a flirtatious, coquettish manner and it is commonly expected for both male and female K-pop idols.
Aegyo ( Korean: 애교 Hanja: 愛嬌) in Korean refers to a cute display of affection often expressed through a cute voice, changes to speech, facial expressions, or gestures.
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